Tax Referendums

Percy & Company - Marketing Services - Tax Referendum

City councils, parks and recreation departments, schools and many hospitals are supported through public taxes – either sales or property. In today’s anti-tax environment passage of a tax initiative for a public entity is more than just a challenge – it may be a question of survival.

Just because an organization exists for a worthwhile purpose and provides needed services, this does not mean the electorate is going to readily renew or increase their tax obligations. At Percy & Company we approach a tax initiative by first asking questions, analyzing the electorate, its sub-populations and their perspective on our client. Only then can we frame the most effective message and strategy to ensure successful passage.

Each community is different, as is every organization. We carefully devise a research methodology around the key issues and constituencies. If you’re agency or hospital is considering a renewal or new tax initiative, talk to us before you go to the voters.