Telephone Surveys

Percy & Company - Market Research - Telephone Surveys

While this methodology is being used less and less due to caller ID technologies and the growing number of households without landlines, it can be an effective survey method for clients who maintain customer lists – especially when the interviewer indicates they are calling on behalf of the client. Percy & Company has been conducting telephone interviews since the 1980’s and are well-versed in this methodology. However, since most people who respond to telephone surveys tend to be seniors, Percy & Company now recommends our door-to-door drop-off / pick-up methodology to most of our clients.