Select Personal Interviews

Percy & Company - Market Research - Personal Interviews

This methodology is recommended when a client seeks the opinions of a small, select sample such as physicians, legislators or attorneys. These types of professionals have busy schedules and are unlikely to respond to a telephone or mail survey. Appointments are scheduled in advance and normally conducted personally by Adrian Percy, president of Percy & Company. The questions are in an outline format, allowing for a less structured and free-flowing type of interview.