Focus Groups

Percy & Company - Market Research - Focus Group Studies

A focus group is a form of qualitative research in which participants are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Participants are recruited via telephone, often from a client-provided customer list. Percy & Company works with the client to develop an outline of key strategic questions. A moderator then presents this outline in an interactive group setting where participants are free to talk with other group members. Our system allows clients to view their focus groups in real time via closed-circuit television from a remote location, or via a 2-way mirror from an adjoining room.

Percy & Company has recruited and moderated more focus groups than any other full-service market research firm in the Gulf South. We specialize in the ability to conduct groups in small to mid-size markets where no formal focus group facilities exist. We take pride in our expertise in recruiting participants who meet our client’s unique demographic specifications, as well as assembling specialty groups comprised of hard-to-reach professionals such as physicians, attorneys and small business owners.