Market Research

Market research is often presented as an academic approach to business situations that results in just another study to be placed on the shelf. At Percy & Company, we view market research differently. Without becoming absorbed in its technical methodologies or complexities, market research must be actionable – a useful tool to find answers to basic questions that every company asks.

For example:

  • What is the market for my product or service?
  • Who are my competitors and how strong are they?
  • What does the public think about my industry?
  • How can I change public attitudes about my industry or company?
  • What kind of image does my company have?
  • What kind of products do my customers want?
  • Are my customers satisfied with my product or service?
  • When is the right time to introduce a new product or service?
  • How should I introduce a new product or service?
  • What do my customers think about my advertising?
  • Is my advertising working?
  • How can I more efficiently spend my advertising or promotional budget?
  • What do I need to know about my employees to implement a Total Quality Management Program?
  • How do I know that my human resource programs are working?
  • What kind of information do I need to make a management decision?