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Tackling the Opioid Epidemic

In 2018-2019 the Louisiana Department of Health launched a state-wide

communications effort to bring awareness to the extent of opioid abuse in the state and facilitate access to treatment programs. Percy & Company was retained to pre-test the communications messages and assist in fine-tuning the campaign for maximum effectiveness. We conducted focus groups across the state which included recovering addicts, family members of users and also the general public.

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